Copywriting
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Shine Insurance
This client’s request for Facebook ad copy said, “just make a unicorn drop an ice cream deuce and we’ll be good.” Weird, but ok.
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7-Eleven
This in-store signage for 7-Eleven lets customers of all ages know that they may be carded when buying alcohol. I shot for a laugh with a little flattery.
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7-Eleven
Seen at the point-of-sale and clinging to beverage freezers, this ID ZONE signage is a heads-up to all customers, even nice old grandpas.
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Grill Your Ass Off
Serving up a little humor during the pandemic is the right ad strategy for some clients. I had fun writing these while quarantined.
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Grill Your Ass Off
When writing to promote meat seasonings, a bit of alliteration and rhyme gets the job well-done.
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Dropkick Ads
Blog articles I wrote to help Dropkick Ad’s audience of marketers and entrepreneurs.
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BWI Aviation Insurance
I’ve flown in planes, but I’ve never had to insure one. Researching products, services, and companies is part of the work that makes good copy fly.
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The Hilton Family
These print ads for a Hilton debit card tell customers how they might spend a little cash earned back on purchases. I crafted the concept, copy, and origami.
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The Hilton Family
This print ad campaign features my headlines, copy, and a tiny boat I folded using a dollar bill.
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HotSeat Warmers
This client netted 7K in one month after running these Facebook ads I wrote. Talk about warm fuzzies.
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Toddler Target
Copywriting can be a weird job when you have to make up a punny little ad about peeing.
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Frito-Lay
This print ad for Baked! Cheetos aims to show parents that better-for-you Frito-Lay snacks can still excite kids.
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Frito-Lay
This signage for Kroger stores was a win for Tostitos during the Super Bowl. I crafted a punchy headline that tempts shoppers to score with a party purchase that everyone can gather ‘round.
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Pur Carbon
I love pop culture references that speak to a target audience. This Instagram ad copy was neither Daft Punk nor Kayne West approved, but it hits the mark with Pur Carbon.
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WeWork Austin
WeWork is more than a workspace. It’s a global community, and members in each market get email newsletters to keep them up to speed with what’s happening in their area. I wrote some for Austin.
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WeWork Denver
WeWork had big news to share in its Denver market newsletter. I crafted announcements to get members excited about local events and new locations.
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Chillville
As a music fan living my best life in Austin, Texas, blogging about my favorite electronic artists and live show experiences for this Sunday morning show on Austin’s alternative rock station was pretty chill.
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ZenBusiness
Crafting marketing emails for customers means hitting their inboxes with info that’s enticing, informative, and concise — absolutely no dilly dallying.
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ZenBusiness
Effective emails get down to business, and helping ZenBusiness customers take full advantage of their products is all about boosting the benefits to budding entrepreneurs.